Gynoveda Clinics
Transforming clinics into spaces that heal, uplift, and convert.

Brief

Existing clinic was functional, but cold. We had one clear goal: transform it into a warm, modern space rooted in Ayurveda - where couples and esp women feel safe, heard and hopeful.

 

My Role

Led brand, communication and experiential design for the clinic environment - from conceptual theme, storytelling zones and visual treatments to final implementation in partnership with interior design and execution teams.

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Design Objective

• Make the space feel emotionally safe and welcoming

• Infuse Ayurvedic cues without clichés

• Drive consultation trust & product visibility

• Ensure scalability & cost-efficiency across 100+ clinics

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Concept Development

Explored multiple visual themes -

• Green-Grey: Modern but too cold

• Beige-Grey: Neutral but lacked warmth

• Terra-Cream (Final): Inviting, Earthy, rooted in nature

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Final color system:

• 70% Cream & Wood: Warmth & comfort

• 25% Terra Accents: Ayurveda’s soul

• 5% Black: Balance and visual clarity

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Core Clinic Zones Designed

• Reception Wall: “20,000 Gynoveda Babies” + impact stats + trophy shelf

• Selfie & Product Wall: Instagrammable, clutter-free product showcase

• Doctor’s Room: Terra accent wall + bold reassurance message + credentials

• Stories Wall: Vertical TV + real success stories photos in wooden frames

• Washroom: Branded posters and health info - even transition spaces add value

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Design Thinking & Execution

• Collaborated with 2–3 specialized vendors, each responsible for designated regions

• Minimal custom work to stay cost-effective and scalable

• Designed templates and moodboards for rollout consistency

• Every detail - down to typography, paint finishes and layout - drove home our mission: Ayurveda meets empathy

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Impact

✅ Created a clinic identity that patients emotionally connect with
✅ Doctors & Patients report higher trust and better consultation experience
✅ Format now used as blueprint for nationwide expansion