Creator | Artist | Brand Architect
CV
Professional Summary
A creative force who blends data-driven marketing, design and storytelling to scale brands and maximize performance.
Passionate about crafting high-impact, conversion-optimized visuals across digital, retail and omnichannel experiences.
Adept at bridging strategy, execution & leadership to transform brand narratives & business outcomes.
Skills
Brand Strategy & Identity Creative Leadership Performance Marketing & Conversion Optimization Omnichannel Design Execution
Data-Driven Storytelling Creative Initiatives
Work Experience
Nov 2023 - Present
Creative Consultant - Design & Branding
Gynoveda Femtech Pvt. Ltd. (D2C & Clinic)
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Provide ongoing creative direction across branding, ads, packaging & product launches.
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Optimize ad performance and brand experience through hands-on design & messaging support.
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Partner with internal teams to sharpen strategy & elevate execution.
Aug 2020 - Oct 2023
Deputy General Manager-Design & Branding
Gynoveda Femtech Pvt. Ltd. (D2C & Clinic)
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Repositioned brand from IVF clinic image to Ayurveda-first identity.
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Increased ROAS (3.0), CTR (1.5%), and conversions (2.5%+) through performance-led design on Meta, Amazon & marketplaces.
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Led design & rollout of 25+ clinics across India, covering branding, interiors & communication. Yes, i picked tissue papers too.
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Led packaging concept development for 40+ product launches, ensuring strong shelf appeal, consistency & performance-focused visual.
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Redesigned website UI/UX for customer-centric, high-conversion journeys - added trust signals, clear copy & scalable structure for 40+ SKUs.
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Increased creative team output by 50% through workflow optimization & clear prioritization (80/20 rule).
Nov 2018 - Mar 2020
Sr Graphic Designer
Planet Superheroes (e-commerce & retail stores)
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Led visual merchandising for 20+ stores to drive in-store impact.
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Designed merchandise and packaging for licensed superhero brands.
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Designed fan-focused marketing campaigns that boosted engagement.
Oct 2017 - Jan 2018
Sr Graphic Designer
RepIndia Digital Agency (P&G, Tata Sons, Pizza Express, Splash India, Tab Capital, Wave Cinemas)
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Executed integrated campaigns for top clients
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Delivered cross-channel creative - social, digital, print & motion assets.
Mar 2013 - Jun 2017
Sr.Visualiser
CMYK Health Boutique (Four Fountains De-Stress Spa, Jazz Up Salon,
NuAyurveda, FF Labs & MyDaily Meal Shake)
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Drove branding & creative direction for multiple verticals: spa, salon, wellness, nutrition.
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Managed junior designers & scaled visual systems for growing business.
2009 - 2010
Clinical Specialist (Cardio, Neuro & Ortho)
Medtronics PIc / Bhalani Medicals
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Developed discipline, critical thinking, attention to detail & time management under pressure.
Education
2019 - 2020
IIM Calcutta-Executive Program
Digital & Social Media Marketing Strategy
2010 - 2012
Course in Graphic Design
Frameboxx Institute of Animation & VFX
2006 - 2009
Bachelor Of Science (Biotechnology)
Pillai’s Institute of Arts, Commerce & Science