Pop-up retail – Planet Superheroes

Client : Planet Superheroes

Sector : Entertainment, Retail, D2C Merchandise

Role : Creative Head

Team : 1 Designer (self) + Execution Team, Printers, Event Crew

​Design Challenge

Comic Con demanded speed and impact. With thousands of fans flooding the venue, the stall needed to be:

• Highly visible in a crowded hall

• Quick to install and dismantle

• Printer-friendly with overnight execution timelines

• Functional for fast-selling products, ensuring easy restocking and removal

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Solution

• Designed big, bold visual assets in brand colors for maximum recall from afar.

• Created modular display units for smooth assembly/disassembly.

• Coordinated directly with execution partners and printers, often working on overnight turnarounds to meet event deadlines.

• Balanced fan engagement with operational efficiency—ensuring displays not only looked exciting but also enabled the sales team to work faster.​

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Impact:

• Stalls achieved high visibility even in crowded aisles, drawing fans instantly.

• Enabled smooth logistics, with quick setup and hassle-free closure after events.

• Boosted sales through easy-to-access displays while retaining the quirky brand character.

• Strengthened Planet Superheroes’ position as a go-to pop culture retail brand at Comic Con.

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