Gillette Venus
Designing for Bharat: mass-market, brand-consistent and instantly understood.

Brief
Gillette Venus launched a ₹20 razor variant targeted at tier-2 and small-town women, to be sold via kirana stores in hanging displays. The challenge: create low-cost packaging that felt trustworthy and attractive, was easy to understand at a glance and aligned with local aesthetic preferences - without diluting Gillette’s global brand identity.
 
Design Strategy
* Created clean, bold packaging suited for low-literacy markets
* Used bright, non-premium color palette to feel relatable, not aspirational
* Prioritized visual communication (icons, illustrations) over text
* Designed to work in multi-pack vertical strips for retail hanging displays
* Balanced local sensibilities with Gillette Venus brand assets to retain recognition
 
Execution & Collaboration
* Sole designer on the project
* Worked directly with P&G’s global design and marketing leads
* Managed feedback loops, iteration rounds, and final production-ready files
* Supported rollout across packaging, POS mockups, and in-store visibility material
 
My Role
End-to-end ownership of packaging — from insight translation to design delivery. Ensured brand integrity while designing for cost-efficiency, shelf clarity and Bharat-centric appeal.