Planet Superheroes
Scalable, fan-driven packaging for India’s largest pop culture merchandise brand.

Brief

Designed packaging for a wide range of licensed products - from small-format stickers, wallets, and toys to large wall frames and Comic Con gift kits. The challenge: build a packaging system that’s fun, collectible, true to franchise identities and consistent with the Planet Superheroes brand.

 

Design Strategy

As Packaging Lead, I developed a flexible system that could scale across over 50+ SKU types - from small-format impulse buys to premium collector kits. The tone was bold, playful and deeply rooted in fandom.

• Custom packaging for product categories like apparel, toys, accessories, home decor

• Brand-consistent yet character-specific visual styles

• Designed packaging across every layer: outer boxes, retail hang-tags, collector wraps, Comic Con kits and D2C-ready plastic seal bags

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Execution

• Comic Book-inspired layouts, die-cut windows, icon badges

• Franchise-specific color palettes while retaining PSH identity

• Unboxing experience optimized for delight and display value

• SOPs created for vendor execution, both retail and e-commerce formats

 

My Role

Led packaging design and system strategy across all merchandise lines, managing execution from concept to production with one junior designer. Owned creative direction, licensing compliance and omnichannel scalability.