Where Fandom Meets Retail - Planet Superheroes

Creating dynamic, experiential stores that balance merchandising clarity with the bold aesthetic energy of pop culture.

Client : Planet Superheroes

Sector : Entertainment, Retail, D2C Merchandise

Role : Creative Head

Team : Execution teams, copywriters, sourcing & expansion teams

Stores Scaled : 25+

Designed & launched 25+ superhero-themed stores across India
Unified multiple IPs (Marvel, DC, Harry Potter, Star Wars, Cartoon Network, Disney) under one brand identity
Standardized VM (racks, trial rooms) while keeping unique store aesthetics
Created quirky in-store communication with copywriters to engage fans
Balanced color cohesion across diverse superhero universes
Drove business scalability & fan experience simultaneously
Reality check: Retail struggled in COVID due to high mall rents & halted imports

Fan-first Design: Stores needed to cater to multiple fandoms (Marvel, DC, Cartoon Network, Harry Potter, Star Wars, Disney, etc.) while maintaining a consistent PSH brand identity.
Unique Store Themes: Conceptualized 25+ stores where each outlet carried the overarching superhero vibe but had distinct aesthetics. Fixtures like racks and trial rooms were standardized; facades and visuals were customized per store.
Merchandise Mix: Designed VM to display in-house fashion and stationery alongside imported toys and high-ticket collectibles.
Visual Storytelling: Worked with copywriters to create witty in-store communication, blending quirk and character energy.
Color & Brand Cohesion: Unified disparate character color schemes into PSH’s brand palette while retaining excitement and freshness.
COVID Reality: The retail model struggled with high mall rentals and halted imports during COVID—an idea ahead of its time, but affected by external factors.

Successfully launched 25+ themed stores across India
Built a scalable VM system that worked across small kiosks to large-format stores
Strengthened PSH’s positioning as the go-to hub for superhero fans in India
Pioneered a fan-driven retail experience that blended business scalability with fan passion