Modern Ayurveda Packaging System

Brief

• Gynoveda creates premium Ayurvedic products for sensitive women’s health concerns like PCOS, fertility, periods, and weight — often linked to stress and stigma. The challenge was to design a 100+ SKU packaging system that felt both authentically Ayurvedic and emotionally uplifting, while staying compliant with government restrictions.

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Design Challenge

The market was dominated by either earthy, low-cost packs or sterile medical looks. We needed a visual language that:

• → Felt Ayurvedic yet premium

• → Uplifted consumers spirits while navigating complex health journeys

• → Avoided banned terms like “periods,” “sleep,” and “weight”

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Creative Strategy

• I led the creation of a unified system adaptable across five categories:

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🔴 Menstrual Health

• Bright, cheerful colors + post-recovery doodles to shift from taboo to transformation

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🌿 Wellness

• Bright tones + feminine Indian patterns (like saree fall)

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⚪ Clinic Products

• Clean white for clinical trust and prescription clarity

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🧑‍🦰 Men’s Health

• Dark, minimal design with Ayurvedic symbols

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💛 Nutrition & Skin

• Soft gradients + gold foiling for a lifestyle-Ayurveda appeal

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Key Features

• FOP follows a clear “1 problem, 1 Ayurvedic solution” format

• Hero herbs, dosage, and usage made easy to read

• Language aligned with legal & R&D teams to stay compliant

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System Thinking

• Modular layout built to scale 100+ SKUs

• Category colors, icons, and templates for DTC, clinic, and retail use

• Gold foiling, Sanskrit-inspired motifs, and clean typography unified the look

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My Role

• Led the end-to-end packaging system - strategy, design direction, compliance, and production — creating a scalable, premium Ayurvedic identity ready for digital and retail platforms.