Designing Clarity for Every Product

​Design Challenge​:

• 45+ product listings and marketplace homepages required a consistent, high-conversion design system.

• Need to simplify Ayurveda’s multi-benefit communication into clear, single-minded solutions.

• Required alignment of packaging storytelling with A+ pages for seamless customer experience.

• Tight timelines to launch 100% of products on schedule while securing premium placements.

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My Role & Resposiblity:

• Solely responsible for end-to-end design, brainstorming, copy, and submission of:

  • 45+ product listings

  • Marketplace homepages (Amazon, Flipkart, Netmeds, 1mg, etc.)

• Integrated packaging storytelling with marketplace content for consistency.

• Collaborated with founders on product narratives.

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Strategic Approach:

• Devised a Problem → Solution storytelling framework for each SKU.

• Applied principle: “1 Product = 1 Solution” → avoided benefit overload & improved clarity.

• Integrated emotional + medical benefits with a customer-first narrative.

• Designed cohesive visuals + copy to ensure brand consistency across platforms.

• Collaborated directly with founders to refine positioning & narratives.

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Strategic Approach:

• 100% on-time launch of all products across marketplaces.

• Secured Amazon A+ Premium slots, boosting product discoverability.

• Achieved improved landing page conversions in sync with Amazon Ads optimization.

• Increased multi-month pack sales (3-month packs especially), strengthening brand conviction.

• Enhanced ad spend efficiency & ROAS with sharper storytelling.

• Established a repeatable design system that scaled across 45+ SKUs.

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