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Digital Versatility

Client : Tata, Pizza Express, Chilli's, Wave Cinemas, myDaily, Four Fountains Spa, NuAyurveda & Salons

Sector : FMCG, Wellness, Lifestyle, Entertainment

Role : Sole Designer

Team : Direct collaboration with brand managers, account managers & copywriters

Design Challenge

Each brand had distinct audiences, tonality, and business goals - from FMCG products like “meal-in-a-drink” to luxury spa experiences and cinema promotions. The challenge was to maintain each brand’s unique identity while ensuring posts were engaging, scroll-stopping, and conversion-focused.

Approach:

Developed brand-specific visual languages balancing clarity with creativity.
Created campaign-ready assets for launches, promotions, and seasonal moments.
Maintained speed and efficiency, often delivering on tight timelines as a one-man design team.

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